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电子商务专业英语教程PDF|Epub|txt|kindle电子书版本网盘下载
- 张强华，司爱侠，吕淑文，解煜晨编著 著
- 出版社： 北京：清华大学出版社
- ISBN：9787302284352
- 出版时间：2012
- 标注页数：284页
- 文件大小：130MB
- 文件页数：295页
- 主题词：电子商务－英语－高等学校－教材
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图书目录
Unit 1 Network1
Text A What is Internet?1
New Words5
Phrases7
Abbreviations7
Exercises8
Text B Computer Networking Device10
New Words13
Phrases15
Abbreviations16
Exercises16
Reading Material17
Small Business Domain Name17
参考译文 什么是因特网？21
Unit 2 E-commerce24
Text A Introduction to E-commerce24
New Words28
Phrases29
Exercises30
Text B E-commerce and SEO32
New Words37
Phrases38
Exercises38
Reading Material39
Common E-commerce Pitfalls39
参考译文 电子商务46
Unit 3 Online Shopping49
Text A Introduction to Online Shopping49
New Words54
Phrases55
Exercises56
Text B Create an Online Shop58
New Words63
Phrases64
Exercises65
Reading Material66
10 Tips for Selling on the Internet and WWW66
参考译文 在线购物68
Unit 4 Plan and Fulfillment of E-commerce72
Text A Fulfilling Customer Orders72
New Words77
Phrases78
Exercises79
Text B Planning for E-commerce81
New Words88
Phrases89
Abbreviations90
Exercises90
Reading Material91
Dell's B2B E-commerce Overview91
参考译文 完成客户订单95
Unit 5 Payment99
Text A Accepting Online Payments99
New Words102
Phrases104
Abbreviations104
Exercises104
Text B Mobile Payment106
New Words111
Phrases112
Abbreviations113
Exercises113
Reading Material114
Managing Risk in E-commerce114
参考译文 接受在线支付118
Unit 6 Supply Chain Management121
Text A Introduction to Supply Chain Management121
New Words125
Phrases127
Abbreviations127
Exercises128
Text B E-marketplaces,Online Auctions and Exchanges129
New Words136
Phrases137
Exercises138
Reading Material139
SAP Supply Chain Management139
参考译文 供应链管理144
Unit 7 Logistics147
Text A Introduction to Logistics147
New Words150
Phrases152
Exercises152
Text B Knowing When a WMS or WCS is Right for Your Company155
New Words158
Phrases159
Abbreviations159
Exercises160
Reading Material160
Transportation Management System160
参考译文 物流164
Unit 8 Certificate167
Text A Introduction to Digital Certificates167
New Words171
Phrases172
Abbreviations173
Exercises173
Text B Certificate Authority175
New Words179
Phrases180
Abbreviations181
Exercises181
Reading Material182
PKI182
参考译文 数字证书导论185
Unit 9 Secure and Encryption188
Text A Securing Your E-commerce Systems188
New Words194
Phrases196
Abbreviations197
Exercises197
Text B How Encryption Works199
New Words204
Phrases205
Abbreviations206
Exercises206
Reading Material207
What is Encryption?207
参考译文 保护你的电子商务系统211
Unit 10 The Future of E-commerce216
Text A Introduction to the Future of E-commerce216
New Words220
Phrases222
Exercises223
Text B Mobile Commerce226
New Words229
Phrases230
Abbreviations231
Exercises231
Reading Material232
Web 2.0:A Guide for Business232
参考译文 电子商务的未来237
附录A 词汇总表241
A.1 单词表241
A.2 词组表267
A.3 缩写表279
附录B 电子商务新词的构成与翻译281
B.1 电子商务专业英语词汇的构造特点281
B.2 电子商务专业英语词汇的翻译方法283
参考文献284