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商务英语选读PDF|Epub|txt|kindle电子书版本网盘下载
- 罗虹，陆志兴编著（中南民族大学外语学院） 著
- 出版社： 武汉：武汉大学出版社
- ISBN：9787307067721
- 出版时间：2009
- 标注页数：286页
- 文件大小：30MB
- 文件页数：295页
- 主题词：商务－英语
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图书目录
Chapter 1 Cross Culture of Business1
Section Ⅰ1
Text A Aspects of Culture(Ⅰ)1
Reading Passage 1,Passage 29
Section Ⅱ15
Text B Aspects of Culture(Ⅱ)15
Reading Passage 3,Passage 424
Reading Skill Prereading29
Chapter 2 Business Etiquette35
Section Ⅰ35
Text A Everyday Etiquette for Office Life35
Reading Passage 1,Passage 241
Section Ⅱ50
Text B Handshakes50
Reading Passage 3,Passage 458
Reading Skill Speed Reading65
Chapter 3 Insurance71
Section Ⅰ71
Text A Insurance and Its Functions71
Reading Passage 1,Passage 278
Section Ⅱ84
Text B Types of Insurance Coverage84
Reading Passage 3,Passage 491
Reading Skill Skimming97
Chapter 4 Global Corporations104
Section Ⅰ104
Text A Multinationals104
Reading Passage 1,Passage 2113
Section Ⅱ120
Text B The Ups and Downs of Sanyo120
Reading Passage 3,Passage 4129
Reading Skill Scanning134
Chapter 5 Successful Businessmen140
Section Ⅰ140
Text A Inspiration and Hard Work Made Me an Entrepreneur140
Reading Passage 1,Passage 2148
Section Ⅱ151
Text B Malcolm McLean151
Reading Passage 3,Passage 4159
Reading Skill Context Clues163
Chapter 6 Economy and Business167
Section Ⅰ167
Text A Big-Thinking Chinese HDTV Maker Looks to the U.S.Market167
Reading Passage 1,Passage 2175
Section Ⅱ181
Text B Pepsi Gets Street Smart181
Reading Passage 3,Passage 4187
Reading Skill Main Idea198
Chapter 7 Advertisements203
Section Ⅰ203
Text A The Advertising Standards Authority:An Advertising Watchdog203
Reading Passage 1,Passage 2210
Section Ⅱ215
Text B Advertising215
Reading Passage 3,Passage 4221
Reading Skill Stems and Affixes227
Chapter 8 Internet and E-commerce232
Section Ⅰ232
Text A Surfing to Success232
Reading Passage 1,Passage 2239
Section Ⅱ245
Text B Getting World onto Internet Train245
Reading Passage 3,Passage 4251
Reading Skill Paragraph Analysis:Reading for Full Understanding258
Keys to Exercises266
Vocabulary277
References285