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商务英语PDF|Epub|txt|kindle电子书版本网盘下载

商务英语
  • 张卫莉，艾小娟主编；董勇英，王凤，王蕾副主编 著
  • 出版社： 西安：西安电子科技大学出版社
  • ISBN：9787560630564
  • 出版时间：2013
  • 标注页数：208页
  • 文件大小：73MB
  • 文件页数：217页
  • 主题词：商务－英语－高等学校－教材

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图书目录

Unit 11

Text:Ethics and Business Ethics:A General View1

Exercises6

Extensive Reading:How Does Ethics Work in Ecosystem Protection?8

Reference Translation of the Main Text：第一单元 伦理学和商业伦理：一种普遍看法14

Reference Answer17

Unit219

Text:Strategic Management19

Exercises23

Extensive Reading:McDonald's Plan to Win25

Reference Translation of the Main Text：第二单元 战略管理27

Reference Answer30

Unit 332

Text:The Why,What and How of Mangement Innovation32

Exercises38

Extensive Reading:The Case for Innovation and Talent Management40

Reference Translation of the Main Text：第三单元 管理创新的缘由、内容以及方式44

Reference Answer47

Unit 449

Text:Knowledge Sharing49

Exercises53

Extensive Reading:Customer Participation in Service Innovation55

Reference Translation of the Main Text：第四单元 知识共享57

Reference Answer60

Unit 562

Text:Crossculture and Its Implication on Management62

Exercises66

Extensive Reading:Hofstede's Cultural Dimensions:A Useful Cultural Analysis Model68

Reference Translation of the Main Text：第五单元 跨文化及其对管理的启示73

Reference Answer75

Unit 677

Text:Human Resource Management and Competitive Advantage77

Exercises84

Extensive Reading:Implement a Successful Performance Management Process86

Reference Translation of the Main Text：第六单元人力资源管理与竞争优势93

Reference Answer97

Unit 799

Text:Conceptual Framework of Accounting Theory99

Exercises104

Extensive Reading:Examining the Differences between United States Generally Accepted Accounting Principles(U.S.GAAP)and International Accounting Standards(IAS):Implications for the Harmonization of Accounting Standards106

Reference Translation of the Main Text：第七单元会计基本理论架构113

Reference Answer116

Unit 8118

Text:A Global View of Operations118

Exercises122

Extensive Reading:Service Operations124

Reference Translation of the Main Text：第八单元全球视野下的运作管理129

Reference Answer131

Unit 9134

Text:Management Information System134

Exercises139

Extensive Reading:ERP Plans and Decision-support141

Reference Translation of the Main Text：第九单元 管理信息系统146

Reference Answer149

Unit 10151

Text:Reverse Logistics:Definition and Scope151

Exercises157

Extensive Reading:Reverse Logistics is the Key for Remanufacturing and a Sustainable Development158

Reference Translation of the Main Text：第十单元 逆向物流：定义与范围165

Reference Answer168

Unit 11170

Text:Financial Derivatives170

Exercises175

Extensive Reading:Understanding the Risks177

Reference Translation of the Main Text：第十一单元 衍生金融工具183

Reference Answer185

Unit 12187

Text:Auction Theory187

Exercises192

Extensive Reading:A New Online Auction:Swoopo195

Reference Translation of the Main Text：第十二单元 拍卖理论200

Reference Answer203

参考文献206

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