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国际出版与传播英语系列教材 出版历史与文化简明英语教程PDF|Epub|txt|kindle电子书版本网盘下载
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- 叶文芳主编 著
- 出版社: 北京:中国人民大学出版社
- ISBN:7300234809
- 出版时间:2016
- 标注页数:192页
- 文件大小:32MB
- 文件页数:203页
- 主题词:
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图书目录
Part One Chinese Publishing Historyand Culture2
Chapter 1 Book Publishing History in China2
Section A Book Publishing in Ancient China2
Section B Book Publishing in Modern and Contemporary China10
Chapter 2 Rapid Development of Chinese Publishing Industry and Going Global18
Section A The Promotion and Strategies from the Government18
Section B Approaches for Going Global of Publishing Houses28
Part Two Publishing History of Western Countries36
Chapter 3 General Considerations and Earliest Book Form in Europe36
Section A General Considerations36
Section B The Earliest Book Form in Europe44
Chapter 4 Ancient Greco-Roman Publishing53
Section A Alexandria Library53
Section B The Destruction of the World's Ancient Literature65
Chapter 5 Books in Ancient Greek and Roman and the Early Christian Era76
Section A Greek and Roman in Classical Antiquity76
Section B Books in the Early Christian Era86
Chapter 6 The Medieval Book and Book Trade95
Section A The Medieval Book95
Section B The Flourishing Book Trade:1550—1800106
Chapter 7 The Age of Early Printing in Europe118
Section A Early Printing:1450—1550118
Section B Printing in Britain131
Chapter 8 US Publishing(Colonial Times—Present)143
Section A The Colonial Times to 1900:Beginnings143
Section B US Publishing from 1900 to the End of the 20th Century:Going Commercial154
Part Three The Digitization and the Future of Book Publishing166
Chapter 9 The Digitization of Book Publishing:A Case Study of Higher Education Book Publishing166
Section A The Crisis in Higher Education Book Publishing with the Emergence of Digital Media166
Section B Digitized Higher Education Books172
Chapter 10 The Future of Book Publishing179
Section A The Seven Technology Trends in Book Publishing179
Section B Three Industry Goals in Book Publishing187