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国际商务英语教程（第3版）教师参考用书PDF|Epub|txt|kindle电子书版本网盘下载

国际商务英语教程（第3版）教师参考用书
  • 邬性宏编著 著
  • 出版社： 上海：复旦大学出版社
  • ISBN：9787309064032
  • 出版时间：2008
  • 标注页数：193页
  • 文件大小：12MB
  • 文件页数：202页
  • 主题词：国际贸易－英语－高等学校－教学参考资料

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图书目录

Part One:Teaching Notes for Reference3

Lesson Three　The Importance of International Trade to Economic Development3

Lesson Thirteen China's Export Miracle17

Lesson Sixteen Multinational Corporations31

Lesson Twenty-two Selection of Overseas Markets44

Part Two:Key to Exercises＆Revision Exercises57

Lesson One Modes of International Business57

Lesson Two Reasons for Recent International Business Growth60

Lesson Three　The Importance of International Trade to Economic Development64

Lesson Four　Nontariff Barriers to Trade68

Lesson Five　The Export Process72

Lesson Six　Sales Channels in International Trade75

Lesson Seven　International Commercial Terms79

Revision Exercises(LL.1—7)89

Lesson Eight　Export Shipping and Insurance89

Lesson Nine　Export Documentation93

Lesson Ten　International Commercial Payments97

Lesson Eleven　Some Methods for Selling Know-how101

Lesson Twelve International Trade in Services105

Lesson Thirteen　China's Export Miracle109

Lesson Fourteen　Federal Express Expands Services Internationally113

Revision Exercises(LL.8—14)124

Lesson Fifteen Motives for International Investments124

Lesson Sixteen Multinational Corporations128

Lesson Seventeen Types and Management Systems of Joint Ventures132

Lesson Eighteen Foreign Direct Investment in China137

Lesson Nineteen Shanghai:The Remarkable Place to Do Business in China142

Lesson Twenty Overseas Investment Strategy for Chinese Enterprises146

Lesson Twenty-one The Importance of Marketing in International Operations151

Revision Exercises(LL.15—21)162

Lesson Twenty-two Selection of Overseas Markets162

Lesson Twenty-three Export Pricing165

Lesson Twenty-four International Advertising169

Lesson Twenty-five Coca-Cola's Global Marketing Strategy173

Lesson Twenty-six　What Is the Foreign Exchange Rate?177

Lesson Twenty-seven　How Foreign Exchange Is Used and Traded181

Lesson Twenty-eight　Theories of Exchange-rate Determination185

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