图书介绍
商务交流PDF|Epub|txt|kindle电子书版本网盘下载
- 张素红，Caroline Hatcher编著 著
- 出版社： 北京：科学出版社
- ISBN：7030169646
- 出版时间：2006
- 标注页数：268页
- 文件大小：14MB
- 文件页数：279页
- 主题词：商业管理－公共关系学－高等学校－教材
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图书目录
Chapter2 The Challenges for Communication in the New Century1
Part One Foundations for Management Communication1
Chapter1 Business Communication Management Success1
Learning about Business Communication1
目录1
Writing about Business Communication2
Why We Wrote This Bilingual Book2
The Values Explored in This Book3
Does Experience Bear out These Claims4
Myths of Communication5
译文7
About Communication11
The Role of Communication in Business12
The Barriers of Effective Business Communication,and How to Overcome Them16
How to Solve Business Communication Problems20
Trends and Challenges in Business and Administration Communication21
Summary25
Questions for Discussion25
Exercises26
译文27
Chapter3 Winning Hearts and Minds through Effective Presentations39
Part Two Oral Business Communication39
The Gentle Art of Persuation40
Getting to the Heart and Soul of Persuation41
Developing a Persuasive Argument44
Building Credibility(Ethos)44
Winning Hearts through Winning Words(Pathos)47
Preparing to Present51
Summary56
Questions for Discussion57
Exercise57
译文58
Cultural Concepts and the Differences Between Chinese and Foreign Business Practice72
Chapter4 Crosscultural Management and Business Communication72
How to Handle Communication Effectivelly74
Learning about and Respecting Other Cultures77
Summary82
Questions for Discussion82
Exercises83
译文84
Chapter5 Using Technology in Communication93
The Role of Communication Technology93
Developing Effective Presentation94
Transparencies98
Tips for Visual and Audio Support99
Music and Voiceover99
Using Email Communication101
Using the Mobile Phone105
Summary105
Questions for Discussion106
Exercise106
译文107
Chapter6 What is A Business Negotiation117
About Negotiation117
Three Types of Negotiation117
Some Principles of Negotiation118
When to Say No!—Your Best Alternative to a Negotiated Agreement124
Preparation before Negotiation126
Overcoming Barriers to Principled Negotiation133
Summary134
Questions for Discussion134
Exercises135
译文136
Part Three Written Communication in Business150
Chapter7 Guidelines for Management Writing150
The Differences Between Oral and Written Communication150
The Costs of Poor Correspondence151
Guidelines for Management Writing153
Making Your Writing Easy to Read158
Summary161
Questions for Discussion162
Excercise162
译文163
Chapter8 Correspondence173
Form and Style ofBusiness Letters173
Parts ofthe Standard Business Letter175
A Note about Format and Font179
Saying“Yes”and“No”in a Letter182
Short Forms for Written Communication191
Summary202
Questions for Discussion203
Exercise203
译文204
Chapter9 Proposal and Business Plan228
Writing a Proposal228
How to Write a Business Plan234
Summary248
Questions for Discussion249
Exercise249
译文250
Referrences267