图书介绍
新编商务英语阅读教程 1PDF|Epub|txt|kindle电子书版本网盘下载
- 罗虹，陆志兴主编；刘振艾，胡汉舫副主编 著
- 出版社： 武汉：武汉大学出版社
- ISBN：730704563X
- 出版时间：2005
- 标注页数：239页
- 文件大小：11MB
- 文件页数：247页
- 主题词：商务－英语－教材
PDF下载
下载说明
新编商务英语阅读教程 1PDF格式电子书版下载
下载的文件为RAR压缩包。需要使用解压软件进行解压得到PDF格式图书。建议使用BT下载工具Free Download Manager进行下载,简称FDM(免费,没有广告,支持多平台）。本站资源全部打包为BT种子。所以需要使用专业的BT下载软件进行下载。如BitComet qBittorrent uTorrent等BT下载工具。迅雷目前由于本站不是热门资源。不推荐使用！后期资源热门了。安装了迅雷也可以迅雷进行下载！
（文件页数 要大于 标注页数，上中下等多册电子书除外）
注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具
图书目录
Contents1
Unit 1 Culture and International Communication1
Text:Etiquette and Protocol in Business1
Cultural Differences2
Fast Reading:The Executive's Job in Business Organization9
Reading Skill and Practice11
Unit 2 Marketing15
Text:Marketing vs.Advertising:What's the Difference?15
Marketing Basics for the Small Business16
Fast Reading:Storytelling and PR21
Reading Skill and Practice24
Unit 3 The Marketing Mix28
Text:The Four Ps28
Fast Reading:Your Unique Selling Proposition36
Reading Skill and Practice38
Unit 4 Advertising(Ⅰ)42
Text:What Is Advertising?42
Want Advertisement43
ASA44
Fast Reading:Advertising49
Reading Skill and Practice51
Unit 5 Advertising(Ⅱ)54
Text:The Major Participants in the Advertising Business54
Various Ways of Selling Products or Services55
Fast Reading:Color60
Reading Skill and Practice62
Text:The Secrets of Business Telephone Success64
Unit 6 Business Telephone64
Fast Reading:How to Give a Good Speech74
Reading Skill and Practice76
Unit 7 Investment82
Text:Aspects of Investment82
Fast Reading:Investments of the Americans88
Reading Skill and Practice90
Unit 8 Securities93
Text:Bonds and Stocks93
Fast Reading:Company Bonds100
Reading Skill and Practice102
Unit 9 Shares and Stocks105
Text:A Public Limited Company105
Fast Reading:The Bird of Time111
Reading Skill and Practice114
Unit 10 Insurance117
Text:Property Insurance117
Liability Insurance119
Fast Reading:Automobile Insurance124
Reading Skill and Practice126
Unit 11 Strategies for Success in Negotiating129
Text:The Nature of Cross-cultural Negotiation129
Fast Reading:Eight Steps to Success in Negotiating135
Reading Skill and Practice140
Unit 12 International Trade143
Text:Advantages of International Trade143
Disadvantages of International Trade145
Fast Reading:How to Enter Foreign Markets151
Reading Skill and Practice153
Unit 13 China's Entry into WTO158
Text:Deal of the Century158
Fast Reading:International Marketing165
Reading Skill and Practice167
Unit 14 International Organization169
Text:The International Monetary Fund169
Fast Reading:Checks175
Reading Skill and Practice177
Unit 15 Contract Law181
Text:Contract Law:Nature and Types181
Fast Reading:Business Contract191
Reading Skill and Practice192
Keys to Exercises198
Appendix Ⅰ208
Appendix Ⅱ222
Appendix Ⅲ228
Acknowledgements238