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简明工商管理大百科全书 英文版PDF|Epub|txt|kindle电子书版本网盘下载
- （英）马尔科姆·沃纳（Malcolm Warner）主编 著
- 出版社： 沈阳：辽宁教育出版社
- ISBN：7538252711
- 出版时间：1998
- 标注页数：788页
- 文件大小：52MB
- 文件页数：802页
- 主题词：
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图书目录
Accounting,Arthur Wyatt1
Introduction5
List of Contributors7
Advertising strategy,international,Greg Harris11
Auditing,Paul Saw22
Banking,Shelagh Heffernan29
Benchmarking,Nick Oliver38
Business economics,John Kay44
Business ethics,Jack Mahoney53
Business history,Geoffrey Jones61
Business strategies,east Asian,Rosalie TUNG69
Capital markets,regulation of,Harold Rose75
Consumer behaviour,Chris Rice85
Corporate governance,Jay Lorsch96
Corporatism,Colin Crouch107
Costing,A.R.Appleyard116
Creative accounting,Peter Walton130
Decision making,Richard Butler140
Downsizing,Kim Cameron161
Entrepreneurship,Donald F.Kuratko168
Equal employment opportunities,Robin J.Kramar176
Finance,international,Shelagh Heffernan185
Financial statement analysis,Paul Barnes194
Futurology,Frank Füredi208
General management,Malcolm Warner and Morgan Witzel214
Globalization,Bruce Kogut219
Guru concept,Andrzej Huczynski234
Human resource management,Randall S.Schuler243
Industrial and labour relations,Michael Poole264
Inflation accounting,Geoffrey Whittington283
Information technology,Manfred Grauer296
International business,future trends,P. Candace Deans and David A.Ricks306
International business,legal dimensions of,Robert Radway316
Inventory management,Linda Sprague338
Leadership,Frank Heller347
Maintenance systems,Kathie S.Smith357
Management in Europe,Peter Lawrence365
Management information systems,lan Singer377
Management in Japan,Naoto Sasaki396
Management in North America,Fred Luthans and Richard Hodgetts405
Managerial theories of the firm,R.L.Marris419
Marketing,Michael J.Baker and Elaine M.O Brien428
Markets,Kimya M.Kamshad449
Mergers,acquisitions and joint ventures,P.S.Sudarsanam455
Contents466
Multinational corporations,history of,Geoffrey Jones466
Neo-classical economics,Frank Fishwick473
Networks and organizations,Elias L.Khalil486
New product development,Susan Hart494
Operations research,Hugh J.Miser507
Organization behaviour,Ardnt Sorge523
Organization culture,Geert Hofstede540
Organization types,Richard Butler559
Power,Stewart R.Clegg567
Project management,Ralph J.Levene578
Public relations,Roger Haywood598
Purchasing,Lars-Erik Gadde and H？kan H？kansson606
Re-engineering,Matthew Jones616
Retailing,Peter J.McGoldrick626
Scheduling,Kathie S.Smith637
Small business strategy,James Curran645
Strategy,concept of,Roger Mansfield656
Systems,Peter Checkland667
Technology strategy,international,Pat Joynt674
Time management,Kathie S.Smith684
Total quality management,Miryam Barad693
Women in management and business,Barbara Parker and Ellen A.Fagenson712
Work and leisure,Milan Zeleny728
Index735