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中国电视市井化研究 英文PDF|Epub|txt|kindle电子书版本网盘下载
- 诸廉著 著
- 出版社： 广州：世界图书广东出版公司
- ISBN：9787510057090
- 出版时间：2015
- 标注页数：233页
- 文件大小：32MB
- 文件页数：241页
- 主题词：俗文化－中国－国际学术会议－文集
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图书目录
INTRODUCTION1
The Rock and the Hard Place1
Dynamic City,Tabloid TV3
Key Research Questions5
Methodology5
The Arrangement of the Thesis6
PART ONE CHINESE MEDIA IN TRANSITION9
CHAPTER ONE FROM MAOISM TO MARKET9
The First Period9
The Second Period10
The Third Period12
The Fourth Period and the Party Principle13
CHAPTER TWO INSTITUTIONAL SHIFTS18
Shifting Governance—Decentralisation18
Shifting Finances—The Growth of Advertising26
Shifting Environments:The Rise of the Internet33
Shifting Corporate Structure—Consolidation and Conglomeration37
Shifting Horizons:Imports,Exports and Transnational Alliances44
CHAPTER THREE PROGRAMMING RESPONSES54
Changing Emphases—From Instruction to Audience Building54
Commerce and Representation—Tabloidisation58
Tabloidisation with Chinese Characteristics71
PART TWO SHANGHAI:MEDIA CITY80
CHAPTER FOUR SHANGHAI,A UNIQUE METROPOLIS80
The City as a City State80
The City as a Cultural Laboratory81
The City as a Consumer Centre87
The City as a Media Hub88
Summary91
CHAPTER FIVE BROADCASTING IN SHANGHAI92
A City in Motion:Developments and Opportunities99
Emerging Broadcasting Markets:Competition and Commercialism103
Consolidation and Specialisation:The Rise of the Shanghai Media Group107
CHAPTER SIX THE DEVELOPMENT OF DRAGON TV119
Motivation119
Ambitions120
Corporate Strategies123
Competitions and Competitors128
Summary132
PART THREE REORGANISING REPRESENTATIONS134
CHAPTER SEVEN INSIDE DRAGON TV134
Institutional Innovations134
Programming Strategies142
Dimensions of Tabloidisation149
CHAPTER EIGHT TALKING POINTS:TONIGHT SHOW153
Talk Shows in China153
American vs. Dragon Tonight Show155
A Case Study of Dragon's Tonight Show157
CHAPTER NINE INVESTIGATIONS:DEPTH 105169
Investigative Documentaries in China169
A Case Study of Depth 105173
Chinese-Style Tabloidisation in Depth 105190
CHAPTER TEN POPULAR PLEASURES:GAME PLAYERS192
The Gaming Culture in China192
A Case Studv of Game Players194
Chinese-Style Tabloidisation in Game Players211
CONCLUSION212
BIBLIOGRAPHY215
INTERVIEWS230
ACKNOWLEDGEMENTS232