旅游管理专业英语PDF|Epub|txt|kindle电子书版本网盘下载

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Lesson1

Lesson2

Text Evolution of Management2

Lesson3

Lesson4

Lesson5

Lesson6

Lesson7

Text Introduction　　8

Notes　　8

Lesson8

Lesson9

Lesson10

Vocabulary11

Lesson11

Comprehension Questions12

Lesson12

Lesson13

Exercises14

Lesson14

Translation14

Discussion Questions14

Boeing Company15

Case Study15

Lesson15

Writing15

Terms19

Synergy19

Delphi Analysis20

Henri Fayol21

Profile21

References24

Text Management:Functions and Skills26

Notes31

Text Introduction31

Vocabulary35

Comprehension Questions36

Discussion Questions38

Exercises39

Translation39

Southwest Airlines40

Writing　　40

Case Study　　40

Management Control Systems 　　45

Terms　　45

Organizational Environment46

Robert Dickenson47

Profile47

References　49

Text Decision Making51

Text Introduction57

Notes57

Vocabulary58

Comprehension Questions60

Translation62

Exercises62

Discussion Questions62

Case Study63

Writing63

Microsoft Corporation63

Terms69

Incentive Plans69

Intellectual Property70

Profile71

Herbert A.Simon71

References73

Text Strategic Management75

Notes　　80

Text Introduction　　80

Vocabulary　　82

Comprehension Questions　　83

Discussion Questions　　84

Translation85

Exercises　　85

Amazon.com,Inc.　　86

Case Study86

Writing86

Seven-S Framework91

Terms91

Mission Statement91

Michael Eisner92

Profile92

References97

Text Leadership99

Text Introduction104

Notes104

Vocabulary109

Comprehension Questions110

Discussion Questions111

Exercises112

Translation112

Writing113

Greyhound Lines,Inc.113

Case Study113

ERG Theory117

Terms117

Human Resources Management118

Jack Welch,Jr.119

Profile119

References124

Text Motivating for Performance126

Text Introduction133

Notes133

Vocabulary138

Comprehension Questions139

Translation141

Discussion Questions141

Exercises141

Writing142

Wal-Mart Stores,Inc.142

Case Study142

Corporate Culture146

Terms146

Reward Systems147

Walter Elias Disney148

Profile148

References154

Text Interpersonal Communication156

Notes162

Text Introduction162

Vocabulary164

Comprehension Questions165

Translation167

Discussion Questions167

Exercises167

Writing169

Dell Computer Corporation169

Case Study169

Corporate Communication172

Terms172

Sam Walton173

Profile173

Intercultural Communication173

References178

Text Restaurant Management180

Text Introduction192

Notes192

Vocabulary194

Comprehension Questions195

Discussion Questions197

Exercises198

Translation198

Case Study199

McDonald's199

Writing199

SWOT Analysis203

Terms203

Profile204

Five Forces Model204

Ray Arthur Kroc204

References207

Text Hotel Management209

Text Introduction218

Notes218

Vocabulary221

Comprehension Questions222

Exercises224

Discussion Questions224

Translation224

Case Study226

Marriott International,Inc.226

Writing226

Terms231

LBO231

MBO231

Profile232

Howard Johnson232

References237

Text Travel Agency Management239

Text Introduction248

Notes248

Vocabulary252

Comprehension Questions253

Translation255

Exercises255

Discussion Questions255

Writing256

Case Study257

American Express Company257

Terms260

Chapter 7260

Chapter 11261

Thomas Cook261

Profile261

References263

Text International Financial Management265

Text Introduction273

Notes273

Vocabulary280

Comprehension Questions280

Exercises282

Discussion Questions282

Translation282

Writing283

Case Study284

First Union Corporation284

LIBOR287

ROI287

Terms287

Milton Friedman288

Profile288

References291

Text Management Support Systems293

Text Introduction299

Vocabulary299

Notes299

Comprehension Questions300

Discussion Questions302

Exercises302

Translation302

Writing304

R.H.Macy Co.304

Case Study304

Terms307

EDI307

ERP308

Williom H.Bill Gates309

Profile309

References312

Text Tourism Economics314

Text Introduction322

Notes322

Vocabulary329

Comprehension Questions330

Discussion Questions332

Exercises332

Translation332

Case Study333

Harrah's Entertainment,Inc.333

Writing333

LCLg338

Terms338

Prime Rate339

Profile340

John Maynard Keynes340

References345

Text Tourism Marketing347

Text Introduction353

Notes353

Vocabulary356

Comprehension Questions356

Discussion Questions358

Exercises359

Translation359

Writing360

Case Study360

Carnival Corporation360

Terms364

Market Segmentation364

Marketing Plan365

Profile366

Philip Kotler366

References369

Text Business Research371

Text Introduction379

Notes379

Comprehension Questions382

Vocabulary382

Discussion Questions384

Exercises385

Translation385

Writing386

Case Study386

EuroDisney386

Terms391

Hypothesis391

Model392

Profile393

Chuck Y.Gee393

References395

Notes396

Vocabulary443

References457