图书介绍
企业生存英语PDF|Epub|txt|kindle电子书版本网盘下载
- 王振光编著 著
- 出版社: 北京:清华大学出版社
- ISBN:7302103623
- 出版时间:2005
- 标注页数:210页
- 文件大小:14MB
- 文件页数:226页
- 主题词:英语-自学参考资料
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图书目录
Part Ⅰ Management and Office English(管理和办公室英语)3
Unit One Daily Reception(日常接待)3
Section A:Situational Conversation3
Dialogue 13
Dialogue 24
Dialogue 35
Useful Words and Expressions6
Exercise6
Section B:Additional Words and Expressions7
Section C:Practical Sentences8
Section D:Concept Statement8
Telephone Manners8
Different Types of Media9
Exercise10
Section E:Comprehensive Practice10
Exercise11
Dialogue 113
Unit Two Office Affairs(办公室事务)13
Section A:Situational Conversation13
Dialogue 214
Useful Words and Expressions16
Exercise17
Section B:Additional Words and Expressions17
Section C:Practical Sentences18
Section D:Concept Statement20
Business Correspondence20
Exercise22
Section E:Comprehensive Practice22
Some Important Factors in Recommendation22
Exercise23
Unit Three Business Receiving(商务接待)25
Section A:Situational Conversation25
Dialogue 125
Dialogue 227
Exercise28
Section B:Additional Words and Expressions28
Useful Words and Expressions28
Section C:Practical Sentences29
Section D:Concept Statement31
Using Hotel Telecommunications Facilities31
Exercise32
Section E:Comprehensive Practice32
More Gift Giving Dos and Taboos32
Exercise33
Unit Four Business Travel(出公差)35
Section A:Situational Conversation35
Dialogue 135
Dialogue 237
Exercise39
Section B:Additional Words and Expressions39
Useful Words and Expressions39
Section C:Practical Sentences41
Section D:Concept Statement44
Tips to Maximize Your Frequent-Flyer Rewards44
Exercise46
Section E:Comprehensive Practice46
What to Do When the Airlines Lose Something You Need Right Away46
Exercise47
Section A:Situational Conversation51
Dialogue 151
Part Ⅱ English for Marketing and Public Relations(市场营销和公共关系英语)51
Unit One Products and Place(产品和地区)51
Notes52
Useful Words and Expressions53
Section B:Additional Words and Expressions54
Section C:Practical Sentences56
Section D:Concept Statement57
What is Marketing57
Answer58
Exercise58
Section E:Comprehensive Practice59
Matching Products and Markets59
Product-market Strategy59
Exercise60
Unit Two Price and Promotion(价格与促销)61
Section A:Situational Conversation61
Dialogue 161
Dialogue 263
Notes64
Useful Words and Expressions65
Section B:Practical Sentences67
Section C:Concept Statement69
Setting the Price69
Exercise70
Section D:Comprehensive Practice70
Market Entry Strategies70
Exercise71
Answer72
Unit Three Public Activities(公关活动)73
Section A:Situational Conversation73
Dialogue 173
Dialogue 275
Dialogue 376
Notes77
Useful Words and Expressions77
Section B:Practical Sentences79
Section C:Concept Statement81
The Function of Public Relations81
Section D:Comprehensive Practice82
Tips for Choosing the Perfect Hotel Meeting-Place82
Exercise84
Unit Four Communication with Customers(与客户交流)85
Section A:Situational Conversation85
Dialogue 185
Dialogue 286
Notes87
Useful Words and Expressions88
Section B:Practical Sentences90
Section C:Concept Statement92
Choosing the Right Gift for Business Associates in Japan92
Exercise93
Section D:Comprehensive Practice93
Exercise94
Section A:Situational Conversation97
Dialogue97
Part Ⅲ Negotiation and Legal English(谈判和法律英语)97
Unit One The Basic Terms of Commodity(关于商品的基本术语)97
Notes100
Exercise101
Useful Words and Expressions101
Section B:Additional Words and Expressions101
Section C:Practical Sentences102
Quality103
Section D:Concept Statement103
Quantity104
Section E:Comprehensive Practice105
Vocabulary105
The Speed of China Inc.106
Unit Two Signing the Contract(签订合同)107
Section A:Situational Conversation107
Dialogue107
Notes109
Exercise109
Useful Words and Expressions109
Supplementary words and expressions109
Section B:Practical Sentences110
Section C:Concept Statement111
How to Sign a Contract with a Contractor111
Section D:Comprehensive Practice112
Vocabulary112
CFO Survey:How the Attacks Will Affect Business113
Section A:Situational Conversation115
Dialogue115
Unit Three Contract Law(合同法)115
Notes117
Useful Words and Expressions118
Section B:Practical Sentences119
Section C:Concept Statement120
Contract120
Vocabulary121
Section D:Comprehensive Practice121
Negative Effects of Competition in the Hi-tech Industry122
Unit Four Corporate Law(公司法)123
Section A:Situational Conversation123
Dialogue123
Notes125
Useful Words and Expressions126
Section B:Practical Sentences127
Different Kinds of Companies129
Section C:Concept Statement129
Section D:Comprehensive Practice130
Vocabulary130
Planning a Share Portfolio130
Part Ⅳ Network and Computer English(网络和计算机英语)135
Unit One Windows Operating System(Windows操作系统)135
Section A:Situational Conversation135
Dialogue 1135
Dialogue 2137
Useful Words and Expressions138
Section B:Additional Words and Expressions139
Section C:Practical Sentences140
Section D:Concept Statement141
Windows141
Definition Match141
Section E:Comprehensive Practice141
Exercise142
Windows 2000142
Answer143
Questions for Oral Practice143
Unit Two Hardware and Software(硬件和软件)145
Section A:Situational Conversation145
Dialogue 1145
Dialogue 2147
Useful Words and Expressions148
Section B:Additional Words and Expressions148
Section C:Practical Sentences149
Section D:Concept Statement150
Computer System150
True or False151
Answer151
Section E:Comprehensive Practice151
Software Security151
Exercise152
Question for Writing153
Answer153
Unit Three Internet(互联网)155
Section A:Situational Conversation155
Dialogue 1155
Dialogue 2156
Dialogue 3156
Useful Words and Expressions157
Section B:Additional Words and Expressions158
Section C:Practical Sentences158
Section D:Concept Statement159
Internet159
True or False160
Answer160
Section E:Comprehensive Practice160
Networks and Applications160
Exercise161
Question for Oral Practice162
Answer162
Unit Four E-Business(电子商务)163
Section A:Situational Conversation163
Dialogue 1163
Dialogue 2164
Dialogue 3164
Useful Words and Expressions165
Section C:Practical Sentences166
Section B:Additional Words and Expressions166
Section D:Concept Statement167
What is E-Business167
True or False168
Answer168
Section E:Comprehensive Practice168
How Does E-Business Work168
Exercise169
Question for Writing170
Answer170
Part Ⅴ Finance and Accounting English(金融和财会英语)173
Unit One Basic Accounting Practice(初级财会实习)173
Section A:Situational Conversation173
Dialogue 1173
Dialogue 2175
Notes176
Exercise176
Useful Words and Expressions176
Section B:Practical Sentences178
Section C:Concept Statement178
Depreciation178
Double Entry Accounting179
Section D:Comprehensive Practice179
Vocabulary179
Build—Operate—Transfer(BOT)180
Section A:Situational Conversation181
Dialogue181
Unit Two Intermediate Accounting Practice(中级财会实习)181
Notes183
Exercise184
Useful Words and Expressions184
Section B:Additional Words and Expressions185
Section C:Practical Sentences186
Matching Principle187
Expenditure Budget187
Section D:Concept Statement187
Section E:Comprehensive Practice188
Vocabulary188
Interest Rates188
Unit Three Finance Performance(金融实绩)191
Section A:Situational Conversation191
Dialogue191
Notes194
Useful Words and Expressions194
Section B:Additional Words and Expressions195
Section C:Practical Sentences196
Section D:Concept Statement197
Bank Acceptance197
Section E:Comprehensive Practice198
Vocabulary198
Product Life Cycle Theory198
Section A:Situational Conversation201
Dialogue201
Unit Four Stock Market(股票市场)201
Notes204
Useful Words and Expressions204
Section B:Additional Words and Expressions205
Section C:Practical Sentences206
Section D:Concept Statement206
The Regulatory Framework of Securities Market206
Section E:Comprehensive Practice207
Vocabulary207
Keep Estate Tax,Some of America's Richest Say208