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电子商务英语创新型教程PDF|Epub|txt|kindle电子书版本网盘下载

电子商务英语创新型教程
  • 吴含，冯克江，陈秀梅，邓志超主编 著
  • 出版社： 北京：人民邮电出版社
  • ISBN：7115430955
  • 出版时间：2016
  • 标注页数：205页
  • 文件大小：26MB
  • 文件页数：216页
  • 主题词：

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图书目录

Chapter 1 Introduction to Electronic Commerce1

Part 1 Lead-in2

Part 2 Intensive Reading3

Text A China's Other E-commerce Giant Follows Its OwnPath3

Text B MajorTypes of E-commerce5

Part 3 Situational Dialogue9

Dialogue 1 Running an Online Business10

Dialogue 2 What Kind of E-commerce Suits Our Business11

Part 4 Extensive Reading13

Part 5 Self-assessment Exereises：Thinking and Practice20

Chapter 2 E-marketing23

Part 1 Lead-in24

Part 2 Intensive Reading25

Text A How to Make YourE-mail Marketing Simple，Clear and Awesome25

Text B What's SEO27

Part 3 Situational Dialogue30

Dialogue 1 Common Types of E-marketing30

Dialogue 2 Social Media Networks in China32

Part 4 Extensive Reading33

Part 5 Self-assessment Exereises：Thinking and Practice35

Chapter 3 Electronic Payment39

Part 1 Lead-in40

Part 2 Intensive Reading41

Text A How to Use PayPal on the Google Play Store41

Text B How to Use Apple Pay43

Part 3 Situational Dialogue45

Dialogue 1 Different Types of E-payment45

Dialogue 2 How Electronic Payment Works46

Part 4 Extensive Reading47

Part 5 Self-assessment Exercises：Thinking and Practice48

Chapter 4 Logistics Management51

Part 1 Lead-in52

Part 2 Intensive Reading53

Text A Amazon and Its Own Delivery53

Text B Using Logistics Technology to Start a Business55

Part 3 Situational Dialogue57

Dialogue 1 Send a Figure Through Express Mail57

Dialogue 2 Tracking the Mail59

Part 4 Extensive Reading61

Part 5 Self-assessment Exercises：Thinking and Practice63

Chapter 5 Customer Relationship Management65

Part 1 Lead-in66

Part 2 Intensive Reading67

Text A What iS Social CRM67

Text B How to Serve Your Social CRM in a Better Way68

Part3 Situational Dialogue71

Dialogue 1 Introduce the CRM into the Company's Management System71

Dialogue 2 How Could I Improve the Application of CRM in Sales72

Part 4 Extensive Reading73

Part 5 Self-assessment Exercises：Thinking and Practice75

Chapter 6 Cyber-attack and Internet Fraud79

Part 1 Lead-in…-80

Part 2 Intensive Reading81

Text A How to Prevent Cyber-attack81

Text B Be Cautious When Shopping Online83

Part 3 Situational Dialogue86

Dialogue 1 Internet Fraud86

Dialogue 2 Hacked E-mail Account87

Part 4 Extensive Reading89

Part 5 Self-assessment Exercises：Thinking and Practice92

Chapter 7 Cross-border E-commerce95

Part 1 Lead-in96

Part 2 Intensive Reading97

Text A How to Develop Overseas Customers Online97

Text B How Not to Be a Spammer99

Part 3 Situational Dialogue102

Dialogue 1 Develop Foreign Customer by Face Book103

Dialogue 2 E-mail Direct Marketing in Foreign Trade105

Part 4 Extensive Reading107

Part 5 Self-assessment Exercises：Thinking and Practice110

Chapter 8 New Trends in E-commerce113

Part 1 Lead-in114

Part 2 Intensive Reading115

Text A The Eraof“Internet+”in China115

Text B The Era of WeChat Business118

Part 3 Situational Dialogue121

Dialogue 1 Shopping with Smart Phone122

Dialogue 2 Cash Burning on E-commerce124

Part 4 Extensive Reading126

Part 5 Self-assessment Exercises：Thinking and Practice131

附录1 阅读篇章译文135

附录2 课后练习参考答案151

附录3 2010—2014年全国自考《电子商务英语》试卷及答案161

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