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高级综合商务英语 1PDF|Epub|txt|kindle电子书版本网盘下载
- 彭青龙主编；赵蕾副主编；凤羽，刘云腾，彭青龙编；叶兴国，王光林总主编 著
- 出版社： 北京：外语教学与研究出版社
- ISBN：9787513524711
- 出版时间：2012
- 标注页数：287页
- 文件大小：75MB
- 文件页数：301页
- 主题词：商务－英语－高等学校－教材
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图书目录
Unit 1 Globalization1
Text A The Empire Strikes Back3
Text B Disney Theme Park14
Unit 2 Film Industry22
Text A The Harry Potter Economy24
Text B China's Investment in Silver Screen35
Unit 3 Property Boom43
TextA BetweenaRockandaLivingSpace45
Text B Building Excitement56
Unit 4 Information Technology66
Text A Silicon Valley Visionary Who Put Apple on Top68
Text B Nokia at the Crossroads：Blazing Platforms79
Unt 5 Creativity and Innovation86
Text A The Postmodern Craving for Creativity88
Text B Design Thinking99
Unit 6 Commercial Litigation110
Text A Reducing the Risk of Commercial Litigation in the United States112
Text B The McDonald's Coffee Lawsuit and Now,the Rest of the Story124
Unit 7 Mass Customization137
Text A BMW Drives Germany139
Text B How Mass Customization Is Changing Our World152
Unit 8 Crisis Management164
TextA A Crisis Made in Japan166
Text B Crisis Management in Belgium：the Case of Coca-Cola178
Unit 9 Internet and Our Life189
Text A How Long Will Google's Magic Last？192
Text B Has the Internet Brought Us Together or Pulled Us Apart？206
Unit 10 Career Planning213
Text A How to Change the World215
Text B How Will You Measure Your life？230
Unit 11 Financial Crisis239
Text A Cinderella's Moment241
Text B Fixing Europe's Single Currency253
Unit 12 Entrepreneurship262
Text A Can Red Wine Help You Live Forever？264
Text B An Interview with Tim Ferriss-—Author of The 4-Hour Workweek278