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跨文化交际技巧 英文版PDF|Epub|txt|kindle电子书版本网盘下载
- 何维湘等编著 著
- 出版社： 广州：中山大学出版社
- ISBN：7306022741
- 出版时间：2004
- 标注页数：255页
- 文件大小：22MB
- 文件页数：518页
- 主题词：
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图书目录
Introduction 引论1
Chapter 1 Communication and Culture 交际与文化5
What Is Communication?5
The Ingredients of Communication11
The Characteristics of Communication13
What is Culture?17
Cultural Components21
The Characteristics of Culture23
Chapter Review28
Glossary29
Study Questions30
References31
Chapter 2 Cultural Models and Stereotypes 文化类型和文化定势33
Popular Cultural Models35
Indivdualism/Collectivism35
Low Power-distance/High Power-distance39
Low Uncertainty-avoidance/High Uncertainty-avoidance41
Career Success/Quality of Life43
Confucian Dynamism44
Other Models45
Context:High-context/Low-context45
Time Usage:Polychronic/Monochronic47
Rules and Relationship:Universalism/Particularism49
Other Cultural Dimensions50
Cultural Stereotypes51
Chapter Review55
Glossary56
Study Questions57
References57
Chapter 3 Language and Intercultural Communication 语言与跨文化交际59
What Is Language?62
Intercultural Communication67
Discourse Communities(Speech Communities)69
Language Eduction73
Chapter Review83
Glossary85
Study Questions87
References89
Chapter 4 Non-verbal Communication 非语言交际91
Communication Without Words91
Differences Between Verbal and Non-verbal Communication94
The Relationship Between Verbal and Non-verbal Communication95
Kinesics:Body Language96
Proxemics105
Time107
Silence108
Paralanguage109
Chapter Review110
Glossary112
Study Questions113
References113
Chapter 5 Customs,Etiquette and Protocol 习俗、礼仪、礼节115
Your Business Image115
Posture and Body Language115
Eye Signals116
Business Attire116
The Protocol of the Business Card117
The Protocol of the Handshake118
Arriving for an Appointment119
Entering a Room120
Introducing Yourself121
Dining Etiqutte125
World Class Dining Do's and Don'ts131
Tipping134
Basic Netiquette Rules136
Business Letters138
Chapter Review141
Glossary142
Study Questions142
References142
Chapter 6 Globalization and Communication 全球化与交际144
What is Globalization?144
How Globalized Are We?146
Globalization and Communication147
Critical Localism153
Sensitive Stereotyping155
How Are Companies Globalizing Their Communication?157
Chapter Review161
Glossary161
Study Questions162
References164
Chapter 7 Corporate Culture 企业文化165
Organizational Culture's Functions166
Culture as the Organization's Personality166
Identifying Organizational Culuure169
How is Organizational Culture Created?173
Tools for Transmitting Culture175
Weak Organizational Cultures178
Culture Influences Climate180
Organizational Culture and Its Human Dimension182
Chapter Review184
Glossary184
Study Questions185
References185
Chapter 8 Cross-cultural Teams 跨文化团队186
What is a Cross-cultural Team?186
What Makes a Good Cross-cultural Team?188
The Five Elements of a Good Cross-cultural Team191
Chapter Review215
Glossary216
Study Questions217
References218
Chapter 9 Common Problems in Intercultural Communication 跨文化交际中常见的问题220
Culture Shock220
Ethnocentrism224
Projected Similarity227
Stereotypes229
Misevaluation231
Prejudice and Discrimination232
Chapter Review233
Glossary234
Study Questions235
References236
Chapter 10 Intercultural Communication Competence 跨文化交际能力238
The Importance of Intercultural Communication Competence239
Nativeness and Communicative Competency240
Ways to Develop Intercultural Communication Competence243
Chapter Review252
Glossary253
Study Questions254
References254