跨文化商务交际实训PDF|Epub|txt|kindle电子书版本网盘下载

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Lesson one:Reviewing Intercultural Business Communication1

Warm-up Cases2

Case 1 Differert Views on"Saving the Thing"2

Case 2 Twelve Cups of Tea3

Self-study Introduction4

Brief Review on Intercultural Business Communication4

Culture-Based Functional Language5

1．Common expressions5

2．Model dialogues6

Practice9

1．Task9

2．Key Points to Practice9

3．Comment10

Supplementary Reading10

The Basics of Cultural Values10

Lesson Two:Comprehending Intercultural Verbal Communication13

Warm-up Cases14

Case 1 The Slip ofthe Tongue14

Case 2 Li Hongzhang's Embarrassment15

Self-study Introduction16

Brief Introduction to the Relationship between Language and Culture16

Culture-Based Functional Language18

1．Common expressions18

2．Model dialogues19

Practice21

1．Situation21

2．Task22

3．Key Points to Practice22

4．Comment22

Supplementary Reading22

Culture-loaded Idioms 文化相关的习语22

Lesson Three:Perceiving Intercultural Nonverbal Communication26

Warm-up Cases27

Case 1 Different Philosophies27

Case 2 The Distance of Standing28

Self-study Introduction29

Nonverbal Communication in International Business29

Culture-Based Functional Language31

Common Expressions31

Practice32

1．Situation32

2．Task33

3．Key Points to Practice33

4．Comment33

Supplementary Reading33

1．Expressions about Eye33

2．Expressions about Face34

3．Expressions about Ear34

4．Expressions about Mouth35

5．Expressions about Nose35

Lesson Four:Dealing with Relationships in Intercultural Workplaces37

Warm-up Cases38

Case 1 Different Philosophies38

Case 2 The Way of Answering38

Self-study Introduction39

Relationships in Chinese and Western Workplaces39

Culture-Based Functional Language41

1．Common Expressions41

2．Model dialogues42

Practice45

1．Situation45

2．Task45

3．Key Points to Practice46

4．Comment46

Supplementary Reading46

1．The work ethic 职业道德46

2．Workers and non-workers 工人与非工人47

3．The work syndrome 工作综合症47

4．Workaholics 工作狂47

5．Leisure time 工作之余的生活48

6．Gender stereotyping 性别定势48

Lesson Five:Intercultural Use of Humor49

Warm-up Cases50

Case 1 Different Philosophies50

Case 2 British Humor50

Self-study Introduction51

Humor in Chinese and Western Culture51

Culture-Based Functional Language53

1．Humorous sentences53

2．Humorous Stories③55

Practice57

1．Situation57

2．Task57

3．Key Points to Practice57

4．Comment58

Supplementary Reading58

The Best Medicine 最佳药物58

Lesson Six:Meeting Foreign customers at the Guangzhou Fair61

Warm-up Cases62

Case 1 Different Philosophies62

Case 2 Dos and Don'ts62

Self-study Introduction63

Advice at the Guangzhou Fair63

Culture-Based Functional Language64

1．Common expressions64

2．Model dialogues66

Practice69

1．Situation69

2．Task69

3．Key Points to Practice69

4．Comment70

Supplementary Reading70

1．展会常用五金产品术语70

2．展会常用纺织品术语72

3．展会常用调味品术语74

4．展会常用日用品术语76

5．展会常用办公用品术语78

Lesson Seven:Intercultural Business Writing80

Warm-up Cases81

Case 1 Courtesy and Consideration81

Case 2 Clarity and Concreteness81

Self-study Introduction83

Principles of intercultural business writing83

Essential qualities of intercultural business writing84

Culture-Based Functional Language86

1．Common expressions86

2．Useful sentences87

Practice88

1．Situation88

2．Task89

3．Key Points to Practice89

4．Comment89

Supplementary Reading89

The Layout of Business Letter89

Lesson Eight:Intercultural Business Telephoning93

Warm-up Cases94

Case 1 Business Mahram（代理人）94

Case 2 The Art of Directing a Phone Call95

Self-study Introduction96

Tips for Customer Service Representative 客服人员须知96

Culture-Based Functional Language97

1．Common expressions97

2．Model dialogues98

Practice102

1．Situation102

2．Task102

3．Key Points to Practice102

4．Comment103

Supplementary Reading103

1．The Work＆Non-work Calls 公私电话103

2．Master Telephone Interviews 制胜电话面试103

3．Calling the Boss 给领导打电话104

4．Auto Attendant 电脑话务员104

Lesson Nine:Entertaining Foreign Customers105

Warm-up Cases106

Case 1 Different Hospitality106

Case 2 The Invitation Technique106

Self-study Introduction107

Dining with Style107

Getting Familiar with the Western Manners108

Culture-Based Functional Language109

1．Common expressions109

2．Model dialogues113

Practice115

1．Situation115

2．Task116

3．Key Points to Practice116

4．Comment116

Supplementary Reading117

1．Chinese and Western Eating Tools 中西方餐具117

2．Chinese Saying:You are what you eat 中国有句老话：吃啥补啥117

3．The Western and Eastern Gifting 中西方送礼118

4．"Old Foreigner"Phenomenon 老外之误区118

Lesson Ten:Showing Foreign Customers the Factory around119

Warm-up Cases120

Case 1 Devil Details120

Case 2 Shall we concentrate on numbers?120

Self-study Introduction121

Intercultural Shocks in Factory Tour121

Tips for Factory Tour123

Culture-Based Functional Language123

1．Common expressions123

2．Model dialogues125

Practice128

1．Situation128

2．Task128

3．Key Points to Practice129

4．Comment129

Supplementary Reading129

1．SA 8000企业社会责任检验标准129

2．ISO 9000产品质量检验标准130

Lesson Eleven:Intercultural Business Negotiation131

Warm-uP Cases132

Case 1 "Canny"Japanese132

Case 2 Why Is Mr.Green So Angry133

Self-study Introduction135

Reflection of Chinese and Western Cultural Differences in International Business Negotiations135

Culture-Based Functional Language137

1．Common expressions137

2．Model dialogues138

Practice141

1．Situation141

2．Task141

3．Key Points to Practice141

4．Comment142

Supplementary Reading142

1．Direct and implicit 直率与含蓄142

2．Concept of time 时间观念142

3．Contract 合同143

4．Business etiquettes 商务礼节143

Lesson Twelve:Intercultural Business Marketing145

Warm-up Cases146

Case 1 Haier's Success in the Intercultural Marketing146

Case 2 Crisis of Barbie Doll in the Intercultural marketing147

Self-study Introduction148

Marketing across the World148

Culture-Based Functional Language150

1．Common expressions150

2．Model dialogues152

Practice156

1．Situation156

2．Task156

3．Key Points to Practice156

4．Comment157

Supplementary Reading157

1．Brand Image 品牌形象157

2．Consumer-orientation 顾客至上158

3．SWOT Analysis 态势分析158

4．Advertising 广告158

5．Standardization 标准化158

参考文献159