图书介绍
旅游英语教程 下PDF|Epub|txt|kindle电子书版本网盘下载
- 王晓彤，杨树臣主编 著
- 出版社： 西安：西安交通大学出版社
- ISBN：7560515819
- 出版时间：2004
- 标注页数：294页
- 文件大小：14MB
- 文件页数：304页
- 主题词：旅游－英语－高等学校－教材
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图书目录
Contents1
Unit 11 Tourism and Related Servics1
Additional Readings11
Text A Changes of Lifestyles11
Text B Room at the Top for All16
Unit 12 Human Resource Issues in Travel and Tourism—The Quality of Tourism Employment(1)21
Additional Readings32
Text A The Quality of tourism Employment(2)32
Text B Career Opportunities38
Unit 13 Tourism and Public Policy—Introduction:Studying Tourism Public Policy44
Text A The Tourist as Target:Tourism as the Direct Victim of Political Instability55
Additional Readings55
Text B Reform and Open Politics Boost the Development of Tourism in China61
Unit 14 Managing Packaged Tourism67
Additional Readings78
Text A Mass Market Package Holidays and Specialist Tour Operators(1)78
Text B Mass Market Package Holidays and Specialist Tour Operators(2)—Frames Rickards Ltd.Case Studies83
Unit 15 Tourism Advertising90
Additional Readings100
Text A Successfully Relaunching A Major Tour Operator:Transforming Owners Abroad into First Choice Holidays100
Text B West Meets East on the Yangtze106
Unit 16 Ecotourism113
Text A Factors Affecting the Development of Ecotourism(Ⅰ)124
Additional Readings124
Text B Factors Affecting the Development of Ecotourism(Ⅱ)131
Unit 17 Sustainable Tourism Development137
Additional Readings146
Text A The History of the Concept of Sustainable Development146
Text B Tourism and Sustainability151
Unit 18 Leisure and Tourism158
Additional Readings169
Text A UK Leisure and Tourism Products169
Text B Leisure Marketing—Why Is It different?176
Unit 19 Sport Tourism182
Text A Two Forms of Single Sport Activity Holiday—Winter Sports and Adventure Sports192
Additional Readings192
Text B The Multiple Sport Activity Holiday197
Unit 20 The Future of Tourism202
Additional Readings211
Text A The Future of Tourism211
Text B Trends in Tourism215
Appendix Ⅰ Reference Translation of the Main Text221
Appendix Ⅱ Key to the Exercises250
Appendix Ⅲ Tapescripts261
Appendix Ⅳ Glossary274