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新编实用英语综合教程 3PDF|Epub|txt|kindle电子书版本网盘下载
- 《新编实用英语》教材编写组编 著
- 出版社： 北京：高等教育出版社
- ISBN：7040222302
- 出版时间：2007
- 标注页数：168页
- 文件大小：36MB
- 文件页数：178页
- 主题词：英语－高等学校：技术学校－教材
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图书目录
1 Promoting Activities 1
Section Ⅰ Talking Face to Face1
Section Ⅱ Being All Ears5
Section Ⅲ Maintaining a Sharp Eye7
Passage Ⅰ Promotion Methods7
Passage Ⅱ 10 Rules for Attending Exhibitions in China12
Section Ⅳ Trying Your Hand15
Section Ⅴ Having Some Fun19
2 Company Profiles 20
Section Ⅰ Talking Face to Face20
Section Ⅱ Being All Ears24
Section Ⅲ Maintaining a Sharp Eye25
Passage Ⅰ Haier Culture,Haier Brand and Haier Idea25
Passage Ⅱ Everyone Has a Chance to Win30
Section Ⅳ Trying Your Hand33
Section Ⅴ Having Some Fun37
3 Purchase and Payment 38
Section Ⅰ Talking Face to Face38
Section Ⅱ Being All Ears42
Section Ⅲ Maintaining a Sharp Eye 44
Passage Ⅰ Who Is Using My Credit Card Today? 44
Passage Ⅱ E-business Means Opportunities48
Section Ⅳ Trying Your Hand51
Section Ⅴ Having Some Fun56
4 Training Across Cultures 57
Section Ⅰ Talking Face to Face57
Section Ⅱ Being All Ears61
Section Ⅲ Maintaining a Sharp Eye63
Passage Ⅰ Cultural Stereotypes and Misunderstandings63
Passage Ⅱ Change,or Get Left Behind68
Section Ⅳ Trying Your Hand71
Section Ⅴ Having Some Fun75
5 Brands and Advertisements 76
Section Ⅰ Talking Face to Face76
Section Ⅱ Being All Ears 80
Section Ⅲ Maintaining a Sharp Eye 81
Passage Ⅰ Elsie the Cow 81
Passage Ⅱ Experiential Branding 85
Section Ⅳ Trying Your Hand 89
Section Ⅴ Having Some Fun93
6 Sharing the Loss 94
Section Ⅰ Talking Face to Face94
Section Ⅱ Being All Ears99
Section Ⅲ Maintaining a Sharp Eye100
Passage Ⅰ Sharing Economic Losses Through Insurance 100
Passage Ⅱ Be Careful with Your Policy105
Section Ⅳ Trying Your Hand108
Section Ⅴ Having Some Fun112
7 Busy Agenda and Schedule 113
Section Ⅰ Talking Face to Face113
Section Ⅱ Being All Ears118
Section Ⅲ Maintaining a Sharp Eye119
Passage Ⅰ A Survey Report on Owner—Managers in the UK119
Passage Ⅱ Michael Dell and His Business124
Section Ⅳ Trying Your Hand127
Section Ⅴ Having Some Fun133
8 Thinking Global,Acting Local 134
Section Ⅰ Talking Face to Face134
Section Ⅱ Being All Ears139
Section Ⅲ Maintaining a Sharp Eye140
Passage Ⅰ Real WTO Challenges for China140
Passage Ⅱ Sustainability145
Section Ⅳ Trying Your Hand148
Section Ⅴ Having Some Fun152
NEW WORDS AND EXPRESSIONS 153
VOCABULARY 160
PHRASES 166