图书介绍
商务英语阅读PDF|Epub|txt|kindle电子书版本网盘下载
- 朱万忠主编 著
- 出版社： 重庆：重庆大学出版社
- ISBN：9787562455172
- 出版时间：2010
- 标注页数：175页
- 文件大小：49MB
- 文件页数：186页
- 主题词：商务－英语－阅读教学－高等学校－教材
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图书目录
Unit One Globalization of Economy1
1 Reading for Background Information1
2 Reading for Understanding1
The Perils of More Globalization2
3 Reading for Communicative Tasks10
4 Reading for More Information11
Globalization under Fire11
5 Reading for Business Tips17
How to Take Your Small Business Global17
Unit Two Trade Protectionism18
1 Reading for Background Information18
2 Reading for Understanding18
Obama's Tire Tariff Draws Beijing's Ire19
China Expresses Deep Concern over U.S.Trade Protectionism21
3 Reading for Communicative Tasks29
4 Reading for More Information29
China Irks U.S.with Computer Security Rules29
5 Reading for Business Tips34
Introduction to Trade Barriers34
Unit Three Marketing36
1 Reading for Background Information36
2 Reading for Understanding36
Dialing Into Mobile Marketing36
3 Reading for Communicative Tasks46
4 Reading for More Information46
Pulling the Trigger on Trigger Marketing46
5 Reading for Business Tips51
Developing Your Marketing Mix51
Unit Four E-Commerce53
1 Reading for Background Information53
2 Reading for Understanding53
E-Commerce Companies Must Globalize to Thrive54
3 Reading for Communicative Tasks64
4 Reading for More Information64
Why E-Business Is Now Everyone's Business64
5 Reading for Business Tips70
E-Commerce Tips for Small Businesses70
Unit Five Business Ethics72
1 Reading for Background Information72
2 Reading for Understanding72
Just Good Business73
3 Reading for Communicative Tasks82
4 Reading for More Information82
Ethics Must Be Global,Not Local82
5 Reading for Business Tips86
Building Self-discipline86
Unit Six Entrepreneurship89
1 Reading for Background Information89
2 Reading for Understanding89
Magic Formula90
3 Reading for Communicative Tasks100
4 Reading for More Information101
The More the Merrier101
5 Reading for Business Tips107
Top 5 tips to Become a Productive Student Entrepreneur107
Unit Seven Banking109
1 Reading for Background Information109
2 Reading for Understanding109
Bank Closings Top 100 for Year:Most Failures Since 1992110
3 Reading for Communicative Tasks119
4 Reading for More Information120
A Special Report on International Banking120
5 Reading for Business Tips124
Finance Investment—Safe Internet Banking124
Unit Eight Cross-Cultural Business126
1 Reading for Background Information126
2 Reading for Understanding127
The Strategy for Managing Across Cultures127
3 Reading for Communicative Tasks139
4 Reading for More Information140
Cross-Cultural Differences140
5 Reading for Business Tips145
Ten Key Factors for MNC Success145
Unit Nine Management and Administration146
1 Reading for Background Information146
2 Reading for Understanding146
Forms of Business Organization147
3 Reading for Communicative Tasks155
4 Reading for More Information155
The Best Leadership Is Good Management155
5 Reading for Business Tips159
Styles of Leadership159
Reference Key for Exercises160