商务英语阅读 第2版PDF|Epub|txt|kindle电子书版本网盘下载

商务英语阅读 第2版PDF格式电子书版下载

注意：本站所有压缩包均有解压码： 点击下载压缩包解压工具

Unit 1 International Trade 国际贸易1

Text A Don't Fence Me Out!1

Text B Obama Administration Suspends Efforts to Win Approval for the Trans-Pacific Partnership7

Supplementary Reading Free Trade or Fair Trade13

Unit 2 International Finance 国际金融19

Text A The Stock Market19

Text B Banking25

Supplementary Reading Foreign Exchange31

Unit 3 International Investment and Credit 国际投资与信贷35

Text A Environment,Trade,and Investment35

Text B The Benefits of Foreign Direct Investment to Host Countries41

Supplementary Reading How to Launch a Business Abroad46

Unit 4 International Marketing 国际营销55

Text A Chasing King Apple55

Text B Geely Buys Volvo59

Supplementary Reading The Five W's of Marketing64

Unit 5 Business Elite 商务精英69

Text A Dell:Hero Comes Back69

Text B Ann Moore:The CEO of Time74

Supplementary Reading The Resurrection of Steve Jobs78

Unit 6 E-Commerce 电子商务83

Text A Online Grocers:Keep on Trucking83

Text B The AlibabaE-Commerce Empire87

Supplementary Reading Online Shopping:Selling Becomes Sociable91

Unit 7 Securities and Insurance 证券与保险95

Text A E-Insurance for the Digital Age95

Text B The Second Coming of “Safer” Securities101

Supplementary Reading Recession Hits Social Security Projections105

Unit 8 Tertiary Industry 第三产业111

Text A Graduate to Tertiary Sector111

Text B Toward Culture of Quality115

Supplementary Reading Few Hands Make Work Light120

Unit 9 Economic Globalization and Multinational Corporation 经济全球化和跨国公司125

Text A Do Multinationals Really Understand Globalization?125

Text B Globalization:After the Recession130

Supplementary Reading Time to Bring US Corporate Profits Home134

Unit 10 Economic Crisis 经济危机139

Text A US Subprime Mortgage Crisis139

Text B Dismal Science—Paul Krugman's London Lectures144

Supplementary Reading Fatalism vs.Fetishism—How Will Developing Countries Grow afterthe Financial Crisis?148

Unit 11 Business and Environment Protection 商业与环保153

Text A The Bubble Car Is Back153

Text B Less Smoke,Less Ire160

Supplementary Reading Striking the Set167

Unit 12 International Business Organizations 国际商业组织171

Text A The World Trade Organization171

Text B The International Monetary Fund178

Supplementary Reading The World Bank188

Unit 13 Employment and Staffing 就业与人员安置195

Text A Relationship between Employers and Employees195

Text B We Did It!—The Rich World's Quiet Revolution:Women Are Gradually Taking Over the Workplace200

Supplementary Reading Ten Ways of Staying Employed and Enjoying Your Work—Tay Kok Choon,Head of Strategic Sales Development,Singapore205

Unit 14 Business Ethics and Corporate Social Responsibility 商业伦理与企业社会责任209

Text A The Corporate Responsibility Commitment209

Text B The Corruption Eruption—Saying“No”to Corruption Makes Commercial as well as Ethical Sense214

Supplementary Reading Reaching for a Longer Spoon—The Disaster in the Gulf of Mexico Is Straining Ties Between Companies and Activists220

Unit 15 Advertising and Publicity 广告与宣传225

Text A Beijing Tries to Push beyond“Made in China”225

Text B Pepsi's Global Strategy232

Supplementary Reading The Difference between Advertising and Publicity Online238

Unit 16 Business and Regulation 商业与监管243

Text A The“WTO Option”for Brexit Is Far from “Straightforward”243

Text B Ponzis to Punters248

Supplementary Reading Harmonization via Private International Law252

Unit 17 Business Management and Leadership 企业管理和领导力259

Text A Firms Need a Better Way of Planning259

Text B The StrategyforManaging across Culture263

Supplementary Reading Finance Accounting Outsourcing:a Powerful Tool in Business Management267

Unit 18 Business Start-ups and Entrepreneurship 创业与企业家精神271

Text A What Entrepreneurial Ecosystems Need to Flourish271

Text B Reinvent the Company278

Supplementary Reading Behind the Entrepreneurial Wave284

Appendix WTO常用词汇287

References 参考文献290