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经济管理专业英语 第3版PDF|Epub|txt|kindle电子书版本网盘下载
- 戴贤远主编 著
- 出版社： 北京：北京大学出版社
- ISBN：7301024126
- 出版时间：2006
- 标注页数：253页
- 文件大小：10MB
- 文件页数：273页
- 主题词：经济管理－英语－高等学校－教材
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图书目录
PART ONE MICROECONOMICS1
The Concept of Utility1
How Markets Function4
PART TWO MACROECONOMICS8
Outlays and Components of Demand8
Macroeconomic Policy11
PART THREE STATISTICAL ANALYSIS FOR DECISION MAKING15
Why Sample15
Basic Concepts of Hypothesis Testing19
PART FOUR MANAGEMENT INFORMATION SYSTEM27
Hotel Computer Applications27
Word Processing33
PART FIVE OPERATIONS MANAGEMENT39
Order Processing39
Bring Design into the Business44
PART SIX MARKETING49
Pulling and Pushing Marketing Strategies in a Market-Oriented System49
The Many Faces of Personal Selling55
PART SEVEN MANAGERIAL FINANCE60
Motives for Using Debt60
Trade Credit64
PART EIGHT ORGANIZATIONAL BEHAVIOR71
What Is OBM?71
Areas of Application74
PART NINE FINANCIAL ACCOUNTING81
Elements of the Accounting Model81
Accounting Reports85
PART TEN MONEY AND BANKING92
Sources and Uses of Bank Funds92
Instruments of the Capital Market97
PART ELEVEN STRATEGIC MANAGEMENT104
Company Goals:Survival,Growth,Profitability104
Strategic Considerations for Multinational Firms107
PART TWELVE INTERNATIONAL ECONOMICS113
Free Markets and Growth113
New-World Realities and Competitiveness117
PART THIRTEEN INTERNATIONAL MARKETING125
Advertising Abroad—Creative Challenges125
Evaluating Alternatives for International Operations132
PART FOURTEEN INTERNATIONAL BUSINESS139
The International Rules of Commercial Policy139
Foreign Direct Investment143
APPENDIX A READINGS IN ECONOMICS AND MANAGEMENT147
The Objectives of Firms in Economics147
The Maximizing Principle in Economics153
An Introduction to the Theory of Economic Growth159
Taxation in Western Economics165
Application of Probability Concepts in Decision Making172
The Learning Organization176
The Goal of Financial Management182
Global Advertising Regulations186
Financial Intermediation:Assets and Liabilities Management in a Profit-Seeking Environment190
Qualitative Characteristics of Accounting Information196
The Rise of China's Joint Ventures in an Interdependent Global Economy202
History of the International Monetary System208
International Banking214
Trade Policy in Developing Countries220
APPENDIX B WORDS,PHRASES,AND TYPICAL EXPRESSIONS227
APPENDIX C SAMPLESOF GOOD SENTENCES231
APPENDIX D BUSINESS LETTERS233
APPENDIX E SAMPLES OF FOOTNOTES239
APPENDIX F SAMPLES OF BIBLIOGRAPHIES241
APPENDIX G RESUME243
APPENDIX H MEMORANDUM245
APPENDIX I TRANSLATION246