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电子商务英语PDF|Epub|txt|kindle电子书版本网盘下载
- 邓之宇，张立玉编著 著
- 出版社： 武汉：武汉大学出版社
- ISBN：9787307053465
- 出版时间：2007
- 标注页数：173页
- 文件大小：29MB
- 文件页数：184页
- 主题词：电子商务－英语－教材
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图书目录
Chapter 1 Internet and World Wide Web1
Section A E-Business Essentials1
The ABC of Internet and World Wide Web1
Section B Online Reading Material4
The Internet and Business4
Section C Online Surfing12
What We Will Need to Get Started12
Section D Supplementary Reading14
E-English Rules the Waves14
Chapter 2 Electronic Business Basics16
Section A E-Business Essentials16
Defining E-Business16
Section B Online Reading Material19
Power at Last19
Section C Online Surfing24
An E-mail Account24
Section D Supplementary Reading28
What's the Meaning of @ in the E-mail Address28
Chapter 3 Business-to-Business E-Business29
Section A E-Business Essentials29
Defining Business-to-Business E-Business29
Section B Online Reading Material31
How Business-to-Business Works31
Section C Online Surfing35
Search Engines and Directories35
Section D Supplementary Reading39
Google Is Adding Major Libraries to Its Database39
Chapter 4 Business-to-Consumer E-Business43
Section A E-Business Essentials43
Defining Business-to-Consumer E-Business43
Section B Online Reading Material46
Understanding B2C E-Business46
Section C Online Surfing50
Web Address and Domain Names50
Section D Supplementary Reading54
From a Librarian to America's Richest Man54
Chapter 5 E-Business Web Site55
Section A E-Business Essentials55
Reviewing Web Hosting Vocabulary55
Section B Online Reading Material58
Usability of the E-Business Web Site58
Section C Online Surfing63
Visiting Online Stores63
Section D Supplementary Reading66
Big Media,Little Blogosphere66
Chapter 6 Marketing Strategy for E-Business(Ⅰ)69
Section A E-Business Essentials69
Identifying Marketing Issues69
Section B Online Reading Material72
E-Marketing Planning72
Section C Online Surfing77
Online Advertising:Banner Ads77
Section D Supplementary Reading79
China Promises Internet Bounty79
Chapter 7 Marketing Strategy for E-Business(Ⅱ)82
Section A E-Business Essentials82
Market Research for E-Business82
Section B Online Reading Material84
Applying the Marketing Mix to E-Business84
Section C Online Surfing90
Online Forms90
Section D Supplementary Reading93
How Auction Sites Work Online93
Chapter 8 Electronic Payments94
Section A E-Business Essentials94
Electronic Payments94
Section B Online Reading Material98
E-payment on the World Wide Web98
Section C Online Surfing106
E-Bank106
Section D Supplementary Reading108
Gates:China Will Become Biggest User of Broadband108
Chapter 9 Security Issues109
Section A E-Business Essentials109
Security Requirements and Threats109
Section B Online Reading Material113
A Security Plan for E-Business113
Section C Online Surfing116
Upgrade Security Guard116
Section D Supplementary Reading120
Why eBay Is Buying Skype120
Chapter 10 Customer Service Strategies124
Section A E-Business Essentials124
Customer Service124
Section B Online Reading Material126
Supporting Customers Online126
Section C Online Surfing133
Discussion Forums and Chat Rooms133
Section D Supplementary Reading135
The Finer Points of E-mail Etiquette135
阅读材料参考译文138
参考书目173