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基础经济管理专业英语PDF|Epub|txt|kindle电子书版本网盘下载
- 戴贤远主编 著
- 出版社： 北京：北京大学出版社
- ISBN：730103802X
- 出版时间：1998
- 标注页数：260页
- 文件大小：8MB
- 文件页数：272页
- 主题词：
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图书目录
The Objectives of Firms in Economics1
PART ONE MICROECONOMICS1
The Role of the Entrepreneur in Economic Development11
The Use of Opportunity Cost in Economics22
How Firms Make Pricing Decisions33
PART TWO MACROECONOMICS42
An Introduction to the Theory of Economic Growth42
Role of Fiscal Policy in Promoting Economic Growth53
Role of Monetary and Financial Policy in Promoting Economics Growth62
The Business Cycle and Its Universal Relevance71
PART THREE MANAGEMENT INFORMATION SYSTEM81
The Impact of Information Systems Technology81
The Components of an Information System90
Application Software100
Management Information Systems Analysis and Design111
History of the International Monetary System121
PART FOUR FINANCE121
International Banking132
Import and Export Financing143
The Foreign Exchange Market154
PART FIVE MARKETING165
Elements of Marketing165
Market Segmentation and Target Markets176
Public Relations:A Marketing Tool in Management Strategy185
The Rise of China's Joint Ventures in an Interdependent Global Economy195
PART SIX INTERNATIONAL ECONOMICS206
Overview of International Economics206
International Trade and Growth218
Trade Policy in Developing Countries229
Exports and Economic Growth in Developing Economies240
APPENDIX252